Illustration for 2024 Spring Campaign

The New York Times Store


Illustrations for The New York Times Store campaign, running from 2024 April 8 to June 21.
Used across 12–14 emails, web, print, digital ads, and social media, with each Bear character acting as a visual icon.
本次為 紐約時報商店 2024 春季行銷企劃 所創作的插畫
活動期間為 4 月 8 日至 6 月 21 日,插畫主要應用於 12 封電子報,並延伸至官方網站、紙本廣告、數位廣告與社群平台

Production & Design — The New York Times Store
Role — 3D  character Illustration



© Copyright  2025 Bonnie Lu